6 Ways to Prevent Friction in Your Design

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In user experience, friction is anything that prevents users from accomplishing their goals. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates users to the point of abandoning their tasks. In this article, you’ll find how to improve the UX for your users by reducing friction. The Concept of a Frictionless Experience Frictionless user experience has now become the new standard. The goal of frictionless experiences is to simplify our lives. The most successful digital experiences have emerged out of focusing on reducing friction in the user journey. Uber knows that the fewer steps involved…
6 Ways to Prevent Friction in Your Design