7 Proven Cognitive Biases (And How They Impact Your Design)

0
9
views

A ‘cognitive bias’ is an error in human thinking which impacts on how we make decisions – a blind spot in our understanding of the world. Though these biases can have a profoundly negative impact on our designs, they are often notoriously difficult to notice from the inside. Being aware of these biases will help you make smarter, more objective decisions when designing products. 7 Cognitive Biases 1. The IKEA Effect 2. Attentional Bias 3. The Bizarreness Effect 4. Choice-supportive Bias 5. The Dunning-Kruger Effect 6. The Anchoring Effect 7. The Framing Effect 1. The IKEA Effect The ‘IKEA effect’…
7 Proven Cognitive Biases (And How They Impact Your Design)