Art Direction & Advertising: Everything is okay Until it's not.

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Art Direction & Advertising: Everything is okay Until it’s not. AoiroStudio Jun 10, 2017 Let’s take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well. You just gotta love the layered composed elements and also the perspective that gives you a unique puzzle of the global situation. Props to the post-production skills from Rui who does a very job to express the behind-the-scenes. And also sharing his frame-by-frame process so we can get inspired from. Rui…
Art Direction & Advertising: Everything is okay Until it’s not.