Beyond Brainstorming: An IDEO UX Ideation Technique

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Ever wondered about how our designers at IDEO help overcome creative block when designing new products and services? The Mash-up method is a fast and fun ideation technique that brings odd or unexpected things together to spark fresh ideas. We use it in our everyday client work, and also teach it as a technique as part of IDEO U (our online school for learning creative problem-solving). The Mash-up method (45-60 minutes total) emphasizes quantity, which is the heart of divergent thinking. The more ideas you come up with, the better chance you have to zero in on a the right…
Beyond Brainstorming: An IDEO UX Ideation Technique