Brand Identity for Singapore Symphony Orchestra

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Brand Identity for Singapore Symphony Orchestra abduzeedo Aug 09, 2017 Vantage Branding has developed the new brand identity for the Singapore Symphony Orchestra (SSO). Founded in 1979, the SSO is Singapore’s flagship classical music orchestra, evolving to touch the lives of countless Singaporeans. However, with a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience. The outputs of their brand research and strategy lead to 3 core pillars for the SSO brand: Artistic Excellence Community Engagement Diversity of the Singaporean Spirit. To…
Brand Identity for Singapore Symphony Orchestra