Can you Design for Retail Without Compromising your Brand?

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By: Anna CoffouHere’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about retailer asks along the way, but when it’s time to present to the customer you get thrown for a loop at the 11th hour. The ask(s) seems out of left field and you struggle to see a…Click to read full post… » Read More Packaging & Articles at TheDieline.com          Related Posts:Job of the Week: Fit for LifeJob of the Week: FreshmadeJob of the Week: BulletproofWhat do you envision for the future of packaging…
Can you Design for Retail Without Compromising your Brand?