Creating Personas

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A guide, not a template The first thing a good UX Designer should tell you about creating a persona is that if you just blindly follow a template, you have missed the point. User research should inform the layout — don’t let the layout constrain the research. Put simply, don’t just follow a template. Sadly, this advice is not very helpful when you are starting out, staring at a blank sheet of paper trying to create a set of personas. ‘Isn’t making a persona a waste of time? What’s the point?’ Personas are all about building empathy amongst your team. Great…
Creating Personas