Dark Patterns: The Good, the Bad, and the Ugly

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Dark patterns describe web design features that trick users into taking actions. They are the gimmicks that trick users into opting into services, annoy them with pop-ups, and shame users into taking action. Dark patterns are completely unethical, but some companies continue to use them to manipulate user bases. Any business interested in long term sustainability and successful reputation management will run hard and fast away from any company or designer that encourages tricky design elements. The Most Commonly Used Dark Patterns The definition of a dark pattern boils the concept down into a neat package. In practice, the imagination…
Dark Patterns: The Good, the Bad, and the Ugly