Dreary: Does UX Design Kill Your Brand’s Core?

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It’s a clear statement: UX design is boring. Thus, it kills any brand, always leaving the same stale aftertaste. Leveling Down: Nobody Sets Himself Apart From Others Kim Jong Anderson, a Danish designer, and founder has a clear stance on the position of a conventional UX designer. According to him, UX design kills the brand core of any business, as it always works and has to work similarly. He states that UX design was more of a formal discipline. He says that it was pretty much intended to apply the same principles to all websites. After all, that is the…
Dreary: Does UX Design Kill Your Brand’s Core?