Empathy Trumps Bravado: the Role of Emotion in Design

0
1
views

By: Lisa MaltbyWhether we are designing for a product, a service or an advertising campaign, we all want solutions that fulfill a purpose; designs that sell products or have great influence. The problem is that although we care about the end result of the designs we create, we still have set ideas in our heads about how to get there. Sure, we might say we want an influential…Click to read full post… » Read More Packaging & Articles at TheDieline.com          Related Posts:The Brief 4/4/17: Design News You Might Have MissedProtecting the Planet: Brand-Centric Extensions Expand the Story for these Environmentally Minded…
Empathy Trumps Bravado: the Role of Emotion in Design