Explaining to a Client Why Investment in Their Website Is Crucial to Their Success

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Everybody wants to spend as little as possible and get as much as they can. That’s the case whether you’re building a website, buying a car or grabbing a bite at your favorite restaurant. There’s nothing wrong with that. Even so, as someone who has worked in web design for over two decades, I’m still amazed at the number of people who scoff at spending more than the bare minimum on their site. This is particularly troublesome when it comes to software or services central to a website’s core functionality. It can be a very shortsighted approach. There are a…
Explaining to a Client Why Investment in Their Website Is Crucial to Their Success