Geo-Targeting WordPress Content to Personalize Your Site

0
10
views

So what does that phrase mean, “Geo-Targeting WordPress Content”? First, let’s back up and look at an example of personalization. After a decade of steadily declining sales, Coca-Cola turned its fortunes around by simply adding names to Coke bottles. The company’s “Share a Coke” campaign created a personal connection with consumers that fueled sales. After all, why wouldn’t you buy a drink with your name on it? Nutella soon followed suit, taking the idea a step further by allowing customers to add their own names to jars. Soon enough, people were rushing to show off their personalized jars on social…
Geo-Targeting WordPress Content to Personalize Your Site