How Complexion Reduction is (Probably) Going to Kill Your App

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Last week, I was reading Michael Horton’s article entitled “Complexion Reduction: a new trend in Mobile Design” and it got me thinking. In his article, he presents what he thinks is a new trend in mobile design which takes mobile minimal design a step further. Basically, it means that more and more apps look strangely alike: Complexion Reduction means white apps, with bigger bold headlines, black and white interfaces with little to no color, and line icons for the bottom menu. Now, let’s do a quick test. Did you recognize automatically which app was which? I did nothing but changing…
How Complexion Reduction is (Probably) Going to Kill Your App