How Do We Design Hard Stuff for the Big Problems People Hate Most?

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Design exists to solve problems. As you’ve likely heard before, design isn’t an act of creative self-expression but rather a process of problem solving. So why aren’t we hearing about amazing design breakthroughs that address the world’s biggest problems? As legendary ‘I Love New York’ designer Milton Glaser once said, “Design is the process of going from an existing conditions to a preferred one.” But what existing condition does the world need our help with? There are several respected global organizations who work towards great causes, in areas such as Food and Water Security, Economic Opportunity, Climate Change and the…
How Do We Design Hard Stuff for the Big Problems People Hate Most?