How to Boost Happiness and Engagement with Personalized UIs

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Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design techniques, but they also need to help their brands stand out from the competition by creating something fresh, which can be difficult when designers are relying on tried-and-true techniques. While there is no cookie-cutter for exceptional design, modern user interface designers simply must find ways…
How to Boost Happiness and Engagement with Personalized UIs