How to Fix (and Avoid) Traffic Drops after a Website Redesign

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No matter how state-of-the-art your company’s website may have seemed when you first launched it, there comes a time when every site can benefit from a redesign. Given the multitude of algorithm changes than happen each year, and regular shifts in consumer Internet use, it can be nearly impossible for an outdated website to deliver the online results you need. If you’ve recently launched a redesign, you were likely excited to see the results of your revamped site, like increases in traffic, conversions, and sales. And when done right, this is exactly what happens. Unfortunately, it isn’t always the case…
How to Fix (and Avoid) Traffic Drops after a Website Redesign