How to Raise Your Prices without Scaring Off Clients

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It’s a vicious cycle. As freelance designers, we all undercharge. We want to charge more, but here’s the dilemma: We’re afraid if we raise our prices we’ll scare away clients. So we keep our prices low and we miss out on lost revenue. But that’s just a part of the problem. Because it creates a vicious cycle. To make enough, we have to work to the point of exhaustion. We take on any work that comes our way—working at capacity or near capacity—but instead of getting ahead, we end up on this treadmill running in place. Being underpaid is bad…
How to Raise Your Prices without Scaring Off Clients