How using Design Thinking will fix Design Thinking

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Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance. Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that see Design Thinking as unnecessary rather than essential to driving organizational change and innovation. Does Design Thinking have to be reinvented or even replaced? Here is why not. The misperception of Design Thinking Design Thinking is being widely misunderstood. It is often associated exclusively with the……
How using Design Thinking will fix Design Thinking