Improve Your UX With a Niche Approach

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Mass appeal is a myth. I know that goes against what we’d all like to believe, and your eternal optimist inside probably shouts, “Hey! My product is actually for everyone.” But honestly, it’s true; mass appeal is a myth. Don’t panic though… Being niche does not mean fewer paying customers. Focussing in on a niche is a good thing, scratch that, a great thing. The web today is consumer lead. It’s a buyer’s market. With so many service/product providers, people can afford to be choosey. Ask yourself… why should they choose you? What is it that sets you apart? When a customer is…
Improve Your UX With a Niche Approach