Learn How To Design A Logotype with the Designer Behind Instagram’s Logo

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Mackey Saturday is the designer behind Instagram’s scripted logo and countless other logos for cool brands. In this tutorial, he shares his essential process for creating a great logotype: a type-only treatment of a brand or company name. » Check out Mackey’s FREE tutorial on Skillshare » Join Mackey’s full logotype class on Skillshare Free logotype tutorial overview 1. Generate ideas by repeatedly sketching the brand name. 2. Refine your sketch on tracing paper. 3. Take a photo of your sketch, and bring it into Illustrator. 4. Trace your sketch with the pen tool in Illustrator, using minimal anchor points. 5. Compare…
Learn How To Design A Logotype with the Designer Behind Instagram’s Logo