Not Without a Business Model: Why “Just Do It” is Not a Good Advice

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Customer benefit, profit model, available resources: these are not the only important aspects that are often neglected when you and your friends come up with the new Facebook. Nonetheless, social media accounts with the new company names are set up first. Often, there’s a lack of a larger perspective – a business model can help with that. The Aftermath Two new domains were secured, Facebook and Twitter profiles, as well as a YouTube channel, were created. The search for license-free images for the future website had already started. What happened? In the evening, after the workout, a group of friends…
Not Without a Business Model: Why “Just Do It” is Not a Good Advice