Rebranding, Hidden Truths, and Lessons Learned Along the Way

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A company brand is something that evolves with time, as the company grows. So it should come as no surprise that we’ve been thinking about rebranding for a couple years. This isn’t the first iteration our logo has gone through, but this time the process was different. This time it wasn’t just a logo; it was our identity, our sense of who we were as a team, and therefore much more involved. The Rebranding Process Involved doesn’t necessarily mean it took longer—at least the actual implementation didn’t take longer. James Costa (our Creative Director), Jonathan (our Brand Designer), and I…
Rebranding, Hidden Truths, and Lessons Learned Along the Way