Should You Be Using Snapchat in Your Digital Marketing Campaign?

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The days of Facebook and Twitter as the dominant social media powers are over. Today, there are several social media networks, each with unique niches and trends. While it may seem prudent at first to cultivate followings on every option, this isn’t sustainable. You’ll discover that your prime leads spend most of their time on certain platforms and almost no time on others. Find your customers and go where they spend their time for effective social media marketing. Among the new social media platform options, one of the fastest growing is Snapchat, so marketers automatically assume they should take their…
Should You Be Using Snapchat in Your Digital Marketing Campaign?