Split Screen & The Art of Comparison Visuals

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In our visual-heavy world, adding context creates immense value. “Image comparisons do two things: They provide context and they are a vehicle for persuasion” Tweet That’s why designers, marketers, and content makers are using split-screen formats on social posts, promos, and articles to incorporate their own photo assets into a larger conversation. All it takes to do an effective Then/Now or Before/After comparison is a current photo and a complementary archival image for a single image is inspire a discussion. That’s the power of Then/Now and Before/After layouts, says NYC brand strategist and BBDO planning director Suzanne Barker. “Image comparisons…
Split Screen & The Art of Comparison Visuals