Striking Wine Bottle Design Shows The Consequences Of Drinking Too Much

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[Click here to view the video in this article] Y&R Russia has created a wine bottle that promotes a strong message about responsible drinking. The pictures on the bottle is only revealed as the wine level goes down, and it has been created to tackle excessive alcohol consumption in Russia. This striking new campaign called ‘Don’t Reach the Bottom’ is backed by Russia’s biggest wine distributor, Simple Wine. These wine bottles display images showing what excessive drinking can lead to as the wine is gradually poured out. The agency has designed a series of 1,000 special wine bottles, each featuring…
Striking Wine Bottle Design Shows The Consequences Of Drinking Too Much