Succeeding with Mobile Ads

0
4
views

For most developers, there comes a time when they need to evaluate theirmonetization approach and decide whether having in-app advertisements is theright fit for their app. If the answer is yes, and they want to move forwardwith ads, the next step is to evaluate what advertising mediation platformmakes sense for them to integrate. What is an Ad Mediation Platform? An ad mediation platform, simplifies advertising by allowingpublishers to integrate with a variety of ad networks or demand-sideplatforms (DSP) to maximize eCPM. These ad providers are placed on a waterfall,and will serve ads according to various thresholds you set. The greatestbenefit…
Succeeding with Mobile Ads