The Micro-Conversion Controversy

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The UX design process is, in a word, complex. The discipline itself is a jam-packed intersection of contrasting fields, including art, engineering, experimental research, and interpersonal skills—a blend of technical and creative skillsets. UX designers must test, design, architect, write, and do it all ad nauseum until they’ve crafted a completely usable solution. There’s a hint of irony to the job—making something simple truly is complicated. And yet despite the intricacies of UX design, we often use a singular metric to measure its quality: conversion rate. It’s not a particularly robust benchmark; conversion rate is simply the percentage of users…
The Micro-Conversion Controversy