The Psychology Behind Product Packaging

0
3
views

The old saying “Don’t judge a book by its cover” applies to packaged goods as well. Just because a product has an attractive package doesn’t automatically mean it will be a good product. Still, brands need to entice consumers to try their product in the first place, and one way to do this is through packaging. In fact, for a consumer who’s new to a specific product category, attractive packaging could go a long way toward nudging that consumer in a specific brand’s direction. In the end, it’s not always the product itself that translates to purchase intent and actual…
The Psychology Behind Product Packaging