The Psychology of Speed

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The following is an extract from our book, Lean Websites, written by Barbara Bermes. Copies are sold in stores worldwide, or you can buy it in ebook form here. Why do people leave a website? There could be many reasons, such difficulty finding what they are looking for. But there’s a good chance users leave a site because it feels too slow to load. In this section, I want to draw some attention to psychology, and how it plays a big role in our perception of speed and performance. [author_more] What Is “Too Slow”, and When Do Websites “Feel” Slow?…
The Psychology of Speed