The Psychology Principles Every UI/UX Designer Needs to Know

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Psychology plays a big part in a user’s experience with an application. By understanding how our designs are perceived, we can make adjustments so that the apps we create are more effective in achieving the goals of the user. To help you understand the perception of the user, I will introduce some design principles which I think are the most important, and also provide common examples of these principles in practice. Let’s start with the Von Restorff effect: Von Restorff effect The Von Restorff effect (also known as the isolation effect) predicts that when multiple similar objects are present, the one…
The Psychology Principles Every UI/UX Designer Needs to Know