The Role Design Plays in Your Client’s Sales Funnel

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Your designs aren’t technically meant to sell anything. In fact, it’s actually almost impossible for them to do so if the viewer has never seen them before. In this article I’m going to talk about what you’re really supposed to be doing as a designer, and just what role your designs play in your client’s sales funnel. First Impressions Your viewer’s first impression of your content does not need to result in a sale. It’s nice if it does, but your client and even you may not know what your design is actually doing. What your main goal is as…
The Role Design Plays in Your Client’s Sales Funnel