Traffic Funnel UX: Keeping It Real

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Like an enigma wrapped in a mystery, effective traffic funnel User Experience (UX) design – that actually converts – is the most crucial and yet least understood aspect of web design, and with good reason: A pretty-looking web site with an undesirable and/or unclear call to action equates to crappy conversions (and ultimately, disgruntled clients). Conversely, minimalistic sites with a clear call to action that speaks directly to the ‘lizard brain’ of the visitor have proven to convert quite nicely. Hence a high-conversion traffic funnel superbly blends the very best elements of compelling copywriting, minimalistic design, direct-response UX/usability and neuromarketing…
Traffic Funnel UX: Keeping It Real