Transport-a-Child Foundation

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With a few exceptions, a Google search for children’s organisation logos pulls designs that are clichéd, garish, or overly detailed. Here’s one that doesn’t try too hard and ticks the boxes. Transport-a-Child Foundation. A lesser-known Saul Bass logo, designed in 1963 for the now defunct Transport-a-Child Foundation. Spotted while flicking through Saul Bass: A Life in Film and Design. I can imagine the shape of the bus changing for flexibility, or kids creating their own vehicles to be used with the black key and wheels, or the key having a little animation. Simple, memorable, childishly appropriate. For an insight into…
Transport-a-Child Foundation