When is the right time to personalize the customer experience online

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Personalizing the customer experience – getting the timing right Personalizing the customer experience is a useful online marketing technique, but not if you try to do it too soon. The experience people get when they visit your website is not just about personalization. It’s important that you concentrate on getting your overall website design right first. It’s all about making sure that the experience is good for everyone who visits your website, before you start to personalize the experience for specific customers, or customer groups. Making sure that everyone can access your website 2016 was the first year when more…
When is the right time to personalize the customer experience online